Google Ads & PPC
Search, Shopping, Performance Max and Bing campaigns built on clean structure, real conversion tracking and a maintained negative-keyword list — managed against cost per sale, not clicks.
Social Ad Crafter is an 8-specialist growth team led by Armina Yasmin — BBA & MBA in Marketing, Google-certified. We run Google, Meta and TikTok ads, SEO, Shopify stores and AI apps for brands that want growth they can measure.
Free audit · No retainer required · Replies within ~1 hour, 7 days a week
Delivered in writing — yours to keep either way.
Campaigns we’ve run for
Meet your lead strategist
Armina is a digital marketing and ads specialist who helps businesses reach the right audience, build strong customer relationships, and turn ad spend into measurable growth. She leads strategy on every Social Ad Crafter account — you’re never handed off to a stranger after the first call.
“Smarter Campaigns. Measurable Growth.”
Sound familiar?
These are the four problems we find in almost every account we audit. If you recognise yours, the audit will name the exact campaigns responsible.
Broad keywords with no negative list, no conversion tracking, and Quality Scores dragging every click price up. The spend looks busy; the sales don’t move.
One ad set, one video, run until the audience is exhausted. Frequency climbs, cost per result climbs with it, and nobody ships fresh creative.
Slow pages, a confusing checkout, no trust signals. You’re paying full price for visitors your store was never built to convert.
Impressions and clicks, but no answer to the only question that matters: which taka, dollar or euro brought a sale, and which brought nothing?
Services
Six services, one team, one point of contact. Starting prices are our live Fiverr rates — the same prices you’ll find on our profile.
Search, Shopping, Performance Max and Bing campaigns built on clean structure, real conversion tracking and a maintained negative-keyword list — managed against cost per sale, not clicks.
Full-funnel social campaigns with creative built for each platform — hooks, UGC-style video and Spark Ads on TikTok; prospecting and retargeting that protect your ROAS as budget scales.
Technical fixes, search-intent mapping and on-page optimisation that compound: the traffic you stop paying for, month after month. Clear reporting on rankings, traffic and revenue.
New stores and redesigns built to convert the traffic your ads send: fast pages, clear product stories, trust built into every step to checkout. WordPress, Wix and Squarespace too.
Clean, fast marketing sites and landing pages for service businesses — including the dedicated campaign landing pages your ads deserve, instead of a homepage doing a job it wasn’t built for.
AI-powered mobile apps designed, built and shipped with Flutter from a single codebase — from MVP to store-ready product, with the marketing launch handled by the same team.
Why choose us
Clicks and impressions don’t pay your bills — sales do. Everything we run is judged on cost per sale and return on ad spend, and you see the same numbers we do.
Every campaign starts from your margin and your cost-per-sale target — not from a template. Budgets follow the numbers: what converts gets scaled, what doesn’t gets paused, and you’re told either way.
Two in-house video creators ship fresh short-form creative every week — hooks, formats and offers matched to what’s performing in your niche right now, so your ads never run stale.
Weekly reporting in plain language — spend, sales, cost per result, and what we’re testing next. No dashboards you can’t read, no vanity metrics, and replies in about an hour, 7 days a week.
We review performance data continuously, not monthly — budgets shift to winners, weak creative is replaced, and pause rules stop spend flowing to anything that isn’t working.
The offer
Most agencies open with a pitch. We open with proof of skill: a written audit of your account and store, with the fixes named. Keep it and fix things yourself, or hand it to us — either way, you’ll know exactly where the money is going.
How we work
No retainers sold on a first call, no vague “strategy”. Every step produces something you can read.
Days 1–3
We review your accounts and store and deliver the written audit: the leaks, the 3 priority fixes, the 30-day plan.
Day 3–4
30 minutes together on the document. You ask anything; we show the evidence behind every claim in it.
Within 48 hrs
A scoped proposal for the work the audit pointed to — ads management, a store build, SEO, or a combination — with fixed deliverables and timelines.
Week 1 onward
Work starts the week you approve. Reporting is weekly and plain: spend, sales, cost per result — and what we’re testing next.
Long sales cycles and considered purchases need more than a launch — they need a loop. This is the working process your account goes through, on repeat.
Your audience, competitors, offer and market — mapped before a single dollar of budget moves.
A written roadmap: channels, budgets, targeting and the growth targets each campaign is judged against.
Ad creative and copy built to attract, engage and convert — short-form video, statics and landing pages.
Clean account structure, real conversion tracking and maintained negative lists from day one — no leaks built in.
Clicks, leads, conversions and ROAS monitored against the plan, and reported to you weekly in plain language.
Continuous testing and scaling — budgets move to what works, and the cycle starts again with better data.
Recent client results
Real dashboards from accounts we run — Google Ads, Meta and Shopify. Client names stay private; the performance doesn’t. Every figure below comes straight from the platforms, for the periods shown.
885 conversions and 28.9K clicks across brand, Shopping and Performance Max campaigns, Jul–Sep 2026.
33 conversions on €646 of spend, with conversions up 33 in a single month, Sep 2026.
135 conversions from a tightly structured Performance Max setup.
Best-performing Performance Max campaign in an account running at 201.81% ROAS overall, with 419 conversions and 1.2M impressions.
146 conversions from Shopping-led campaigns.
134 conversions bought at thirty-eight cents a click on Google Ads.
412K sessions and 8,418 orders in a store we support — sessions up 24% year over year.
Website traffic campaign for a Dubai facility-services company, built to Meta’s recommended setup with detailed professional targeting.
Neighbourhood-level location targeting for a Canadian beauty clinic’s offer launch, alongside the UAE business-audience campaign.
Figures are as reported by Google Ads and Shopify for the periods stated. Past performance never guarantees future results — it does show the standard of account management your budget gets.
Portfolio
Dashboards, targeting builds and ad creative from live client work — the screens behind the numbers above.
885 conversions and 150K in conversion value across brand, Shopping and Performance Max campaigns, Jul–Sep 2026.
One offer, built for both placements: a 2-session HIFU + RF facelift deal with a 10-deal limit to drive bookings.
446.50% ROAS on €646 of spend, with both campaigns growing — led by brand-protection search, Sep 2026.
Brampton West & Northeast Mississauga for the clinic's offer launch — tight geography, Advantage+ audience controls, age 18+.
412K sessions (up 24% year over year), 8,418 orders and a 1.55% conversion rate across all channels.
Ages 25–60, targeted by engineering fields of study. The ad set scored 100/100 against Meta's recommended setup.
Website-traffic video creative for a facility-management company, formatted for Facebook Feed and Instagram.
Creative that keeps up
TikTok and Reels reward whoever ships fresh creative first. Our video creators work from the latest formats performing in your niche right now — fit checks and GRWM for fashion, demos and honest hauls for products, LIVE sessions for launches — restyled to match your customer, never copied from a trend page.
A solo freelancer is one pair of hands: when they’re sick, on holiday or overloaded, your campaigns wait. With Social Ad Crafter, eight specialists cover ads, creative, SEO and development at once — and your primary contact stays the same person throughout.
Questions
Can’t find your answer here? Request the free audit — it answers the biggest question of all: exactly where your own ads are leaking money.
The audit is free, written, and yours to keep. The only cost of not knowing is another month of leaks.
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